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Playable Ad · Global City
Rebuild a city
A sequence of actions, resources and visible progress: from the first decision to a growing city.
PLAYABLE ADS2D & 3D development
We develop playable ads: interactive advertising for mobile games. We turn your idea or scenario into a 2D or 3D creative and prepare builds for the agreed ad networks.
One task, support for your team or ongoing work.
Global City · Playable AdLet people play first
An ad that introduces the mechanic before someone installs the game.
Try our playables
Published work. We agree on the mechanic, visual direction and network requirements for your task separately.
Play demo
Play demo
Playable Ad · Skin for Roblox
Create a character look
Choose textures and character details, with every action immediately changing the result.
What we handle
Gameplay, interface, guidance, art integration, animation, sound, adaptation and optimization. We agree on the work and required materials before starting.
Gameplay and interface
Define the player action, controls and game loop.
Your assets or new art
We can use your assets. If new art or animation is needed, we scope and price it with the project.
New playables and variations
We create new mechanics and refine existing creatives, changing the opening, difficulty, visuals or sequence of actions. Each is estimated against its actual scope.
Builds for your networks
Confirm target networks, file-size limits, creative behaviour and required versions. We prepare and test builds against the agreed requirements.
One playable or ongoing work
One task
We build a playable from your idea, brief or reference.
Support for your team
We take on part of the work when your team needs extra capacity.
Ongoing work
New playables, refinements and variations for future tests.
A quote after reviewing the task
Send your game, brief or reference. We will estimate the mechanic, art, number of variations and network requirements.
We agree on the work and price before development begins.
What to send
- A game link, gameplay video or description of the hypothesis.
- References, available art and source files, if you have them.
- Ad networks, screen orientations, variations and your target launch date.
Before we start
What is a playable ad?
An interactive ad that lets someone try a game mechanic before installing the app. A playable presents a short scenario; standalone HTML5 games for brands are developed as separate projects.
Which ad networks do you build for?
AppLovin, Unity Ads, Mintegral, Moloco and other agreed platforms. Before work starts, we confirm each network’s requirements for file size, launch, screen orientation and the call-to-action destination. The required versions are included in the brief.
Can we start with one task?
Yes. We agree on one mechanic, the required assets and the versions to deliver. We can then continue with further tasks.
Who supplies the art?
We can use your assets or discuss creating them. Any illustration, 3D modelling, animation and sound work is included in the agreed scope.
Do we need a detailed specification?
A game, reference or idea is enough for the first conversation. To estimate the work, we clarify the mechanic, assets, platforms and acceptance criteria.
Can you create variations?
Yes. We clarify whether the change concerns visuals, a scenario, difficulty, controls or the mechanic itself, separating adaptation work from new development.
How do you agree on platforms and timing?
We confirm the target networks and their current requirements before starting. Timing depends on scope, asset readiness and the agreed versions. We do not promise one universal build for every network.
Send a game, reference or brief — we will estimate the mechanic and scope
We’ll clarify the goal, materials and next steps.
Alexander Yunkov
Founder of 109 Games